Football is a growing business according to KPMG Football Benchmark

Football is a growing business according to KPMG Football Benchmark



Within the context of its innovative sport advisory services, KPMG Football Benchmark – which provides in-depth analysis of the business performance of football clubs – KPMG presented last week the results of the second edition of the “The European Champions Report”.

The report considers both elite and mid-level football markets comparing the financial performance of the domestic champions from 12 European leagues – AS Monaco FC, Beşiktaş JK, Celtic FC, Chelsea FC, FC Basel 1893, FC Bayern München, FC Spartak Moscow, FC Viitorul Constanţa, Feyenoord Rotterdam, Juventus FC, Real Madrid CF and SL Benfica.

With more than 25% of their operating revenues coming from UEFA’s financial distribution, five clubs showed a significant dependence on this income stream: AS Monaco FC (45%), Celtic FC (30%), Beşiktaş JK (28%), Juventus FC (27%) and FC Basel 1893 (26%). Among league champions, Real Madrid CF recorded the highest operating revenues (EUR 671 million), while AS Monaco FC (EUR 144 million) recorded the highest year-on- year growth (86%). FC Bayern München recorded once again the lowest staff cost to revenue ratio (45%) of all clubs considered, followed by Beşiktaş JK (48%); AS Monaco (69%) were at the opposite end of the spectrum.

In terms of social media, while Real Madrid CF remain the most followed club in the world with almost 210 million followers, some football players show staggering figures as their social media reach is sometimes even bigger than that of the club for which they ply their trade, as in the case of Cristiano Ronaldo (Real Madrid CF), James Rodríguez (FC Bayern München), David Luiz (Chelsea FC), Falcao (AS Monaco FC) and Pepe (Beşiktaş JK).
“Football is a growing business and the trend is confirmed by the fact that all the clubs but FC Bayern München and FC Basel 1893 increased their operating revenues year-on- year in local currency”, Andrea Sartori, KPMG’s Global Head of Sports and the report’s author, commented.
“Moreover, revenue generated from the top flight UEFA competition remains a key driver of growth, most prominently for mid-size clubs”.

Mr. Christophoros Anayiotos, Board Member and Head of Deal Advisory of KPMG Cyprus stated: “the report revealed that all European champions included, scored an after-tax profit, highlighting the shift of the football industry towards sustainability”.
To access the full report, please visit the following link: https://www.footballbenchmark.com/


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